Television Workshop, Introduction to Techniques banner

Television Workshop, Introduction to Techniques

20 days until event begins

What you will learn

Learn how to best tailor your appearance and message delivery for TV in this informative Television Workshop, Introduction to Techniques.
The Introduction to Television Techniques Workshop takes place at the Leadership Institute's Steven P.J. Wood Building located in Arlington, VA.
You'll learn how to look like a professional on-camera and how to avoid the mistakes that identify you as a rookie.

Who it's for:
  • Media and communications professionals
  • Political strategists and advocates
  • Policy experts
  • Current or future elected officials and candidates
  • Anyone preparing for an upcoming on-camera or radio interview
How you'll benefit:
  • Learn how to develop your message for TV and radio
  • Understand how to speak in “sound bites”
  • Best practices for on-camera gestures and appearance
What to expect: This half-day workshop is split into two sections. In the first section, your instructor will give an informative overview of on-camera and radio interview techniques. The second section will take place in LI's Norma Zimdahl Master Studio in the Sacher Multimedia Center where you'll have a chance to participate in a round of mock interviews. Interviews will be played back for review by the instructor.

What's included:
  • Welcome packet and notepad
  • On-camera time
  • Breakfast and lunch
  • A copy of your interview footage

Cost: $100.00*
*Ask us about student and group rates.
Download Flyer


Starts Thursday, October 10

Thu 10:   9:30 AM  - 12:30 PM EDT


Leadership Institute
Steven P.J. Wood Building
1101 N Highland St

Arlington, VA 22201 Map


$100.00 $25.00 discount for early registration until 9/26/19 Your Cost: $75.00


Hannah-Catherine Smith's Photo

Hannah-Catherine Smith

Contact Hannah-Catherine with your questions.

What graduates say

Kevin Lundberg

Kevin Lundberg

"The leadership Institute's hands-on approach was a valuable introduction to the rapid-fire interviews of broadcast journalism. LI gave me some of the tools I needed to adjust to this pressure cooker side of politics."

Your faculty

Rachel Semmel

Rachel Semmel

Rachel Semmel is the Media Relations Director for District Media Group (DMG).

An accomplished communications professional, Rachel brings to DMG more than nine years of experience specializing in media engagement, building out traditional and social media presences, booking broadcast and online media, and spearheading grassroots coalition building.

Previously, she worked for Rep. David Schweikert (R-AZ), the House Republican Conference under former Rep. Mike Pence (R-IN), and Rep. F. James Sensenbrenner (R-WI). She served as Communications Director to two primary challengers in the 2014 cycle—both a U.S. Senate primary as well as a U.S. Congressional primary. She most recently was part of a team that launched Conservative Review, where she was the Spokesman.

Rachel is an Indiana native and a graduate of Purdue University.