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Public Relations School

3 days until event begins

What you will learn

The success of your organization, cause, or candidate depends on how well a message is communicated by the media, so the words you use matter.

Attend the Leadership Institute's Public Relations School and discover how to translate the words you want to use into a media strategy for positive coverage.

You'll learn to:

  • develop the right message for your target audience
  • use social media to spread that message
  • build valuable relationships with the media


Starts Thursday, July 9

Thu 9:   9:00 AM  - 3:00 PM EDT


This training is online.




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Tiffany Roberts

Contact Tiffany with your questions.

Your faculty

Jim Eltringham

Jim Eltringham

Vice President, Advantage, Inc.

Jim crafts and executes dynamic voter contact and grassroots mobilization campaigns to deliver maximum impact for Advantage, Inc.'s clients. He has designed and implemented grassroots campaigns merging digital and offline ...

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Ashley MacLeay

Ashley MacLeay

Member at Large, State Board of Education

Ashley MacLeay was elected in 2016 to a four-year term as the at-large representative for the DC State Board of Education. The board advises the State Superintendent of Education on educational matters and provides policy ...

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Mark Pfeifle

Mark Pfeifle

President and CEO, Off the Record Strategies

Before founding Off the Record Strategies, Mark Pfeifle served at the White House as Deputy Assistant to the President and Deputy National Security Advisor for Strategic Communication and Global Outreach.

In ...

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Jessica Towhey

Jessica Towhey

CEO, 2e Communications

Jessica Towhey has more than 15 years' experience as a newspaper reporter and a communications strategist. She was the media point-person for a number of top U.S. House and U.S. Senate campaigns, including Sen. Rob Portman...

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