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Online Training: Introduction to Google AdWords


What you will learn

Google AdWords will help you reach the right people at the right time with your message. Whether you have a limited budget or just want to make the most of your nonprofit’s Google AdWords grant, you’ll get information to help you at the Introduction to Google AdWords Workshop.

This workshop will teach you exactly what you must know to get up and running with ad campaigns on Google AdWords. You’ll get practical, hands-on demonstrations combined with big-picture strategy advice so you can navigate Google AdWords confidently to accomplish your goals.

Your instructors are Google AdWords-certified, meaning that they've passed multiple exams (offered by Google) that assess their product expertise.

Specifically, you'll learn:

> how to get up and running with a Google AdWords campaign, from start to finish;
> the different types of ad campaigns and ads you can run using Google AdWords – and which you should use when;
> how to reach your target audience using Google AdWords;
> how to understand Google’s bidding system, including what all the terms and acronyms mean, so you can make the right choice for your efforts; and
> how to use your Google AdWords reports to share results with others in your organization and make better decisions in the future.


You may also be interested in a copy of The Laws of Public Policy by Morton Blackwell.


Starts Wednesday, June 21
Wed. 21 3:00 PM - 4:30 PM
Thu. 22 3:00 PM - 4:30 PM
Fri. 23 3:00 PM - 4:30 PM

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Leadership Institute Steven P.J. Wood Building
1101 N Highland St
Arlington, VA 22201  Map



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Abigail Alger

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