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Online Training: Introduction to Social Media

15 days until event begins

What you will learn

Demystify social media and get all your questions answered … from the comfort of your own home. The Leadership Institute's Introduction to Social Media offers fun, live, online training that you can sign into from anywhere in the world.

Content Development
6:00pm Eastern Time
Learn how to give your audience what they want. We'll cover the must-haves for your content, and you'll learn:
  • how to craft compelling content and copy for social media; and
  • best practices for building an online brand that is built to last.

Facebook 101
7:00pm Eastern Time
Facebook is our digital public square. Whether you're a brand-new Facebook user or a long-time fan, you'll learn how to use Facebook for politics – and understand how campaigns, organizations, and the media are using it too.

You'll learn:
  • how to create Facebook content that people want to share;
  • how media companies, organizations, and political campaigns are using the platform;
  • Facebook's available tools and how best to use them, including pages, groups, and its “town hall” suite; and
  • how to talk about politics on Facebook so that people actually “listen.”

Twitter 101
8:00pm Eastern Time
Twitter is one of the most fun tools for political junkies, but also one of the most daunting for new users. Learn how to navigate Twitter like a pro to get news as it breaks and help shape media coverage for your cause or organization.

You'll learn:
  • how reporters and media companies use Twitter – and what that means for media coverage of the public policy process;
  • how to find Twitter accounts that you want to follow;
  • exactly what all the symbols (e.g. @, #) mean; and
  • how activists like you use Twitter to advance their principles.


Starts Wednesday, February 12

Wed 12:   6:00 PM  - 9:00 PM EST


This training is online.


$20.00 $10.00 discount for early registration until 2/10/20 Your Cost: $10.00


Stephen Rowe's Photo

Stephen Rowe

Contact Stephen with your questions.

Your faculty

Abigail Alger

Abigail Alger

Digital Director

Abigail (Abby) Alger is the Director of Digital Training for the Leadership Institute.

Previously she was the Digital Director for Freedom Partners and for the House Republican Conference for Chairwoman Cathy McMorr...

Read full biography

Stephen Rowe

Stephen Rowe

Deputy Director of Digital Training, Leadership Institute

Stephen Rowe is a Deputy Director at Leadership Institute where he trains thousands on digital and political technology across the country every year.

Before joining LI, Stephen was the Editor-in-Chief of Read full biography