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Direct Mail School

On Thursday October 21, 2021

What you will learn

The Leadership Institute's own direct mail fundraising has become famous in the conservative movement. Let LI and other industry professionals teach you how to raise money and generate a steady, growing revenue base for your campaign or organization.

You will learn to:

  • Implement proven direct mail concepts
  • Build your donor file
  • Write successful letters
  • Design mail packages that people will open
  • Apply examples of reliable direct mail programs

Details

Starts Thursday, October 21

Thu 21:   9:00 AM  - 6:00 PM EDT

Location

Leadership Institute
Steven P.J. Wood Building
1101 N Highland St
Arlingon VA, 22201

Cost

$75.00

Manager

Kirsten Holmberg's Photo

Kirsten Holmberg

Contact Kirsten with your questions.

What graduates say

Morton Blackwell

Morton Blackwell

President of the Leadership Institute

"You can't save the world if you can't pay the rent!"

Gabriel Conger

Gabriel Conger

Manager, Major Gift Planning at The Heritage Foundation

"I gained valuable knowledge on the nuts and bolts, as well as the purpose and goals of the direct mail process"

Your faculty

Matt Carnovale

Matt Carnovale

Matt Carnovale is a strategic partnership officer for FreedomWorks. He works with supporters from across the country to secure a free and prosperous future. He also helps supporters identify opportunities to increase their...

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AJ Cooke

AJ Cooke

A.J. Cooke is a Copywriter for Eberle and Associates, a leading direct-mail fundraising firm. He also writes for National File, a conservative news outlet known for breaking news and investigative journalism.

For th...

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Alexander Hyatt

Alexander Hyatt

Alexander Hyatt currently manages The Heritage Foundation's direct mail team and oversees all aspects of its 3 direct mail programs (acquisition, housefile, and mid-level giving). He also manages Heritage's outbound telema...

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Mitch Nozka

Mitch Nozka

Director of Donor Communications at the Leadership Institute

Mitchell serves as the Director of Donor Communications at the Leadership Institute. He develops prospect, housefile, and cultivation mailings, and leads a team of creative staff to produce new offers to donors.

Mit...

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Daniel Whitfield

Daniel Whitfield

Copywriter, Eberle and Associates

Dan is a novelist and multi-award winning copywriter who lives in St. Petersburg, Florida with his wife and three daughters.

For the last eleven years, Dan has worked at Eberle Associates, during which time he has r...

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