What you will learn
"Make a perfect list of voters, and ascertain with certainty for whom they will vote, and on Election Day see that every Whig is brought to the polls." Abraham Lincoln
The Campaign and Candidate Workshop teaches you how to run, manage, or contribute to a winning campaign. You will learn to create a campaign, finance, and communications plan.
Ideal attendees are current or prospective candidates and their spouses, campaign staff, volunteers, activists, political leaders, and anyone interested in impacting public policy.
Attendees will learn how to:
• Develop a campaign strategy
• Create a campaign communications plan
• Fundraise
• Conduct voter outreach and get-out-the-vote strategies
Additional dates and locations for trainings in Virginia are available at www.LeadershipInstitute.org/Virginia.
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Details
Starts Saturday, April 24
Sat 24: 8:30 AM - 4:30 PM
Location:
Founder's Inn
Chesapeake/Norfolk/Virginia Beach, VA
Map
Cost
$25.00
What graduates say
Bill Taylor
State Representative (SC) District 86
"With the help of many, I defeated the eight-year incumbent 57% to 43%. My campaign success was fueled by enrolling in Leadership Institute training. LI smoothed our political road to success."
Kelly Fajardo
U.S. Representative (NM-7)
"I don't think I would have ever taken the step to run if not for the Leadership Institute. I wanted to get involved in politics to make a difference and stand up for my conservative values. The information, training, and skills I learned through LI helped me have the confidence to know that I can run a successful campaign."
Craig Brandt
State Senator (NM) District 40
"Thank you, I couldn't have done it without the training I received from the Leadership Institute. I look forward to returning to LI for more training in the years to come."
Your faculty
Dena Espenscheid
Director of Grassroots Coalitions, Leadership Institute
After completing the 2020 Marine Corps Marathon, Dena Espenscheid knows how true the cliché, “Campaigns are like Marathons,” actually is. There are plans, deadlines, and expenses. There are worn-out shoe...
Dale Hendon
Dale Hendon is a Client Strategist and Campaign Accounts Manager at i360, LLC. In this capacity, Dale advises hundreds of campaigns across the United States on how to apply data, analytics, and technology in their campaign...
Woodrow Johnston
Woodrow is a Senior Strategist and Chief of Staff at McShane LLC, a Las Vegas, NV and Washington D.C. based political consulting firm. While Woodrow Johnston calls Las Vegas his home (a city he claims is just as sinful as ...