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Illinois Campaign Academy Session 4

161 days until event begins

What you will learn

"Winning the election is a good-news, bad-news kind of thing. Okay, now you're the mayor. The bad news is, now you're the mayor." Clint Eastwood

The Leadership Institute's Campaign Academy is an intensive four-session program that gives candidates and those who support them the skills to fight and win in today's competitive public policy arena. Typically, the Academy runs for 4 months, meeting once per month in person; this Illinois Campaign Academy is unique in that we are making all the content available in just two days a week for two weeks.

Each weekend of the program, participants will attend two full-day seminars focused on specific themes: Strategy, Communications, Fundraising, and Voter Contact. Additional on-demand content, which complements this material, is available to program enrollees.

Because this is a comprehensive program, participants will be asked to enroll and pay a one-time tuition fee. This fee allows attendees access to all seminars, webinars, and other on-demand course materials.

Ideal attendees are current and prospective candidates, campaign advisors and staff, volunteers, and activists interested in impacting public policy by helping candidates who share their philosophy win elections.

Attendees will learn how to:
• Create a campaign plan
• Inspire people to get involved and vote
• Build a strong base of supporters
• Raise funds
• Target, identify, and mobilize voters

The dates, times, and topics of the sessions are:

Friday, September 10, 8:30-5:00 PM, Strategy
Saturday, September 11, noon-5:00 PM, Communications
Friday, September 24, 9:00-5:00 PM, Fundraising
Saturday, September 25, noon-5:00 PM, Voter Contact

Details

Starts Saturday, September 25

Sat 25:   12:00 PM - 5:00 PM

Location:

TBD
TBD, IL Map

Cost

$349.00 $200.00 discount for early registration until 9/2/21 Your Cost: $149.00

Manager

Dena Espenscheid's Photo

Dena Espenscheid

Contact Dena with your questions.

Your faculty

Dena Espenscheid

Dena Espenscheid

Director of Grassroots Coalitions, Leadership Institute

After completing the 2020 Marine Corps Marathon, Dena Espenscheid knows how true the cliché, “Campaigns are like Marathons,” actually is. There are plans, deadlines, and expenses. There are worn-out shoes, blisters, pain, exhaustion, joy, energy bursts, and mile-marker accomplishments. The big day comes and before it is over you swear off running ever again and want to quit. Then you cross the finish line. Success feels fantastic! The next day, after a good sleep, you are out on a trail, ready to do it all again!

Over her twenty years of professional experience, Dena held a variety of positions in public policy organizations, advertising agencies, and political campaigns including, Coalition for a Strong America, National Ballot Access, American Majority, Open and Clean Government, Vote Yes for Life, and the National Abstinence Clearinghouse. Much of her work has been focused on grassroots organizing, and training volunteers and fellow staffers.

Dena is a veteran of political campaigns as small as city council and as large as a presidential campaign. She has served n most campaign positions, including volunteer coordinator, regional field director, and statewide spokesperson. She has overseen ballot qualification, volunteer recruitment and training, and get out the vote efforts. She has formulated communication strategies, organized events, and done personal solicitation. As a "Jill of All Trades", Dena brings her varied experience to the position as the Director of Grassroots Coalitions, where she travels the country training conservatives to run their races and win.

Dena graduated from Thomas More College in Northern Kentucky with degrees in Biology and Speech Communication.

Dena's favorite presentations are on persuasion. She knows that people want to stay consistent with the image they project. If you tell someone they are generous before soliciting a donation, they are more likely to give. To keep herself moving, Dena is ending this bio by stating that she still runs in Quantico, Virginia where she lives with her houseplants.