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Campaign Workshop, Grayson County

111 days until event begins

What you will learn

"Make a perfect list of voters, and ascertain with certainty for whom they will vote, and on Election Day see that every Whig is brought to the polls." Abraham Lincoln

The Texas Campaign School teaches you how to manage or contribute to a winning campaign. You will learn to create a campaign, finance, and communications plan.

Additional on-demand content, which complements this material, is available to program enrollees.

Ideal attendees are campaign staff, candidates, volunteers, activists, and anyone interested in impacting public policy.

Attendees will learn how to:
• Develop a campaign strategy
• Determine vote goals and voter targeting
• Create a compelling message
• Fundraise for your campaign

For the full list of dates and locations for the LI Texas Tour, visit www.LeadershipInstitute.org/Texas.

Details

Starts Saturday, August 7

Sat 7:   8:30 AM - 4:30 PM

Location:

Holiday Inn Express
2909 Michelle Drive
Sherman, TX 75092 Map

Cost

$25.00

Manager

Dena Espenscheid's Photo

Dena Espenscheid

Contact Dena with your questions.

Your faculty

Dena Espenscheid

Dena Espenscheid

Director of Grassroots Coalitions, Leadership Institute

After completing the 2020 Marine Corps Marathon, Dena Espenscheid knows how true the cliché, “Campaigns are like Marathons,” actually is. There are plans, deadlines, and expenses. There are worn-out shoes, blisters, pain, exhaustion, joy, energy bursts, and mile-marker accomplishments. The big day comes and before it is over you swear off running ever again and want to quit. Then you cross the finish line. Success feels fantastic! The next day, after a good sleep, you are out on a trail, ready to do it all again!

Over her twenty years of professional experience, Dena held a variety of positions in public policy organizations, advertising agencies, and political campaigns including, Coalition for a Strong America, National Ballot Access, American Majority, Open and Clean Government, Vote Yes for Life, and the National Abstinence Clearinghouse. Much of her work has been focused on grassroots organizing, and training volunteers and fellow staffers.

Dena is a veteran of political campaigns as small as city council and as large as a presidential campaign. She has served n most campaign positions, including volunteer coordinator, regional field director, and statewide spokesperson. She has overseen ballot qualification, volunteer recruitment and training, and get out the vote efforts. She has formulated communication strategies, organized events, and done personal solicitation. As a "Jill of All Trades", Dena brings her varied experience to the position as the Director of Grassroots Coalitions, where she travels the country training conservatives to run their races and win.

Dena graduated from Thomas More College in Northern Kentucky with degrees in Biology and Speech Communication.

Dena's favorite presentations are on persuasion. She knows that people want to stay consistent with the image they project. If you tell someone they are generous before soliciting a donation, they are more likely to give. To keep herself moving, Dena is ending this bio by stating that she still runs in Quantico, Virginia where she lives with her houseplants.