"Make a perfect list of voters, and ascertain with certainty for whom they will vote, and on Election Day see that every Whig is brought to the polls." Abraham Lincoln
The Campaign Management Workshop teaches you how to manage or contribute to a winning campaign. You will learn to create a campaign, finance, and communications plan.
Additional on-demand content, which complements this material, is available to program enrollees.
Ideal attendees are campaign staff, candidates, volunteers, activists, and anyone interested in impacting public policy.
Attendees will learn how to:
• Develop a campaign strategy
• Create a campaign structure and organization
• Hire and fire staff and consultants
• Research your district, constituents, and opponent
• Conduct voter outreach and get-out-the-vote strategies
"With the help of many, I defeated the eight-year incumbent 57% to 43%. My campaign success was fueled by enrolling in Leadership Institute training. LI smoothed our political road to success."
"I don't think I would have ever taken the step to run if not for the Leadership Institute. I wanted to get involved in politics to make a difference and stand up for my conservative values. The information, training, and skills I learned through LI helped me have the confidence to know that I can run a successful campaign."
"Thank you, I couldn't have done it without the training I received from the Leadership Institute. I look forward to returning to LI for more training in the years to come."
Nathan is a Grassroots Program Coordinator for the Leadership Institute and an organizer based in Los Angeles. He has trained over 7,000 activists, leading among other things to pro-free speech policy changes at 52 colleges in California and 24 colleges in Arizona. In 2020 he was a Field Director for a Congressional Campaign and advised two ballot initiatives, netting over 200,000 voter contacts between the three campaigns. He recently founded Critical Mass Group, a consulting firm that specializes in building volunteer-centered field programs.
He has worked on, advised, or trained campaigns from the top to the bottom of the ballot, and in total he has overseen hundreds of volunteers and campaign field staffers in 20 states.